Working between the digital marketing space and the mentorship and personal growth sector means that we’ve been asked a number of times whether it is possible to work in digital marketing without a degree. It’s a common enough question that we’ve decided to put a quick blog article together on the issue. In short you do not need a degree to get into digital marketing. In fact a lot of the formal education programmes out there are old fashioned and are likely to be teaching you out of date and unhelpful techniques. Instead there are a HUGE amount of resources
Digital marketing and business blog
Whenever we are starting a new venture, whether it’s in business or a personal project, there is always the risk that it’s not going to work out the way that we thought it would.
Let’s use the example of building a house or investing in property. The risks there are multifarious. There’s capital risk – we can’t get the money together. There are cash flow risks – we might have the money, but we don’t necessarily have it at the right time to pay builders, for example. There are also legal risks – I might not be able to get planning permission for the extension I want to add to the property in order to increase its value. There will be personnel or HR risks – people I work with, might not be honest. Or maybe they’re just not very competent and money is lost through this. There are also time risks – it might take longer than I thought it would.
I want to talk to you about two terms – online business and digital marketing. These are two terms that are frequently used interchangeably. They are not at all.
Online business sounds fancy. However, it’s just a business that predominantly operates online. Nowadays this means a lot less in the day to day, because so many businesses that work in the traditional offline world are now moving online, so it is very difficult to find a business that has zero online presence. The distinction between online business and business is becoming less and less clear.
To summarize earlier blog posts and videos, we are going to be teaching you all the skills you need to get to a position where you can generate revenue from a business you build online.
One of the things you may need to come to terms with is sidelining perfectionism. While you certainly want your product to be high quality, it does not need to necessarily be ‘perfect’. Waiting to release your product or service when you deem it perfect can hinder production.
The course that we are teaching now is level one of a three-part course. The whole thing is going to take you from zero, to owning an online business. An online business in which you create and sell your own products, and you even have other people selling your products for you.
Welcome to this digital marketing business master class.
This course will teach you how to build your business online, and more importantly how to generate an income. You will also learn how to use the BATON business and digital marketing model, one in which you can use again and again in order to increase success with your chosen business.