Cafes and coffee shops are some of the most popular businesses to start up. It’s not overly surprising – we tend to start businesses in areas that we have some familiarity in and after sitting for a long time in a coffee shop who hasn’t thought “well I can do this better”. Because of this there are now a lot of independent coffee shops and cafes around. We’re ignoring the big boys like Starbucks in the US and Costa and Neros in the UK. Even without these massive companies it’s suddenly a very busy market place. Unfortunately there’s only so
Should you bother with having a blog on your website? The answer used to be a hard YES. Nowadays it’s more complicated. And even if you do have a blog the chances are it’s not being used correctly. Let’s look at what part a blog now plays in marketing your business. There are a lot of misconceptions in this field. I’m going to take you on a short (and very rough!) history of online marketing over the last couple of decades. Depending on where you entered the scene you’ll likely have preconceptions about the importance of different elements. We’ll take
The number one mistake we see businesses making is their insistence on using Facebook the same way as if they were a consumer. Organic Facebook reach is dead. If you want to use Facebook for business there will be a cost to doing so. Not realising this is the biggest business mistake on Facebook. This is not a new problem – it’s been around a few years. So if you know about digital marketing and have been operating on Facebook for awhile you don’t need me to tell you this. However the problem has not stopped – new businesses taking
Working between the digital marketing space and the mentorship and personal growth sector means that we’ve been asked a number of times whether it is possible to work in digital marketing without a degree. It’s a common enough question that we’ve decided to put a quick blog article together on the issue. In short you do not need a degree to get into digital marketing. In fact a lot of the formal education programmes out there are old fashioned and are likely to be teaching you out of date and unhelpful techniques. Instead there are a HUGE amount of resources
Whenever we are starting a new venture, whether it’s in business or a personal project, there is always the risk that it’s not going to work out the way that we thought it would.
Let’s use the example of building a house or investing in property. The risks there are multifarious. There’s capital risk – we can’t get the money together. There are cash flow risks – we might have the money, but we don’t necessarily have it at the right time to pay builders, for example. There are also legal risks – I might not be able to get planning permission for the extension I want to add to the property in order to increase its value. There will be personnel or HR risks – people I work with, might not be honest. Or maybe they’re just not very competent and money is lost through this. There are also time risks – it might take longer than I thought it would.
I want to talk to you about two terms – online business and digital marketing. These are two terms that are frequently used interchangeably. They are not at all.
Online business sounds fancy. However, it’s just a business that predominantly operates online. Nowadays this means a lot less in the day to day, because so many businesses that work in the traditional offline world are now moving online, so it is very difficult to find a business that has zero online presence. The distinction between online business and business is becoming less and less clear.